THE ANNOUNCEMENT made by retailer Aldi to introduce PGI branded Welsh Lamb products in 29 stores in South and West Wales has been welcomed by the Farmers’ Union of Wales, but the Union says more commitment is needed.
The FUW has long urged supermarkets to commit to the procurement of Welsh and British lamb and beef, as well as dairy products, and to ensure prices paid by suppliers or through direct contracts are such that confidence is revived to the extent which is now needed.
FUW Managing Director Alan Davies, who attended the official launch of the product lines on Thursday, October 13 in Cardiff, said: “It is great news that Aldi is joining a wide range of retailers who have already made a commitment to sourcing Welsh PGI lamb and beef. However, we need that commitment to be extended to all retailers, across all stores and producers need to get paid a fair price with fair contracts.
“What is worth noting as well is that we have a huge market here at home for our produce – in light of our exit from the EU, we must make every effort to promote Welsh lamb, beef and dairy products to our home consumers, who offer an addition to export markets.
“The commitment made by Aldi should also serve as a reminder to the Welsh and UK Government to start planning for more sustainable and supportive public procurement policies. Our schools, hospitals, armed forces and all other public services deserve access to the top quality produce that we grow here in Wales, and our farmers and rural economies deserve recognition for what they produce.”
Alan Davies added: “I am renewing our call for immediate action to initiate draft legislation which will mandate the procurement of British produce by the UK public sector and urge those supermarkets and food-outlets who have not made the commitment to British and Welsh produce to do so without delay. This will support rather than spite the sectors which lie at the heart of our rural economies.”
Wyn Evans, NFU Cymru Livestock Board Chairman, said: “This commitment by Aldi to stock PGI Welsh Lamb is very welcome news for the livestock sector in a time of uncertainty ahead of Brexit negotiations. We know we have a great product and story to tell and that our PGI Welsh lamb is the best in the world, so it is encouraging that Aldi has recognised this quality.
“Hopefully this will be the start of a long term relationship between the retailer and Welsh lamb producers and we must aim to build on this positive relationship long into the future.”
Will Barstow, Fresh Meat Buying Director at Aldi UK, said: “We are delighted to be introducing five new Welsh lamb products to our existing fresh lamb category as part of our commitment to farmers and local sourcing. Fresh lamb is a versatile product that can be used all year round and we are confident that the new lines will prove popular with shoppers at our stores in south Wales.
“It’s vital for the Welsh red meat industry that our produce is available in all sectors of the retail industry and Aldi’s market segment has seen remarkable growth, especially in Wales where market share is now over 10%,” explained HCC’s Communications Lead Owen Roberts. “Statistics from market research specialists Kantar Worldpanel show the volume of lamb sold by Aldi increased by nearly 14% over the past year and increasing numbers of their consumers are buying more fresh produce.
“HCC works in partnership, and is in regular dialogue with, all UK retailers and many took part in the summer 2016 HCC-led Welsh lamb campaign. Aldi now joins other multiple retailers like Asda, Co-op, J. Sainsbury, M&S, Morrisons, Tesco and Waitrose in stocking branded PGI Welsh lamb products,” said Owen. “In addition, quality Welsh Lamb products are also available in many independent retailers and at over 300 members of HCC’s Butchers’ Club,” he added.
Many multiple retailers were emphasising their commitment to quality local produce in their advertising. “This resonates with research carried out by HCC at supermarkets over the summer, which showed that nearly 80% of shoppers were keen to buy more Welsh goods. Welsh lamb is an iconic product whose quality reflects the outstanding natural environment in which it is produced,” said Owen.
Cabinet Secretary for Environment and Rural Affairs, Lesley Griffiths, said: “Food and drink is a Welsh success story with Welsh lamb at the forefront of our range. I am grateful to Hybu Cig Cymru for all of the work it has carried out to promote this iconic Welsh product.
“I am delighted Aldi will stock premium Welsh lamb in 29 of its stores in South and West Wales. I’m sure it will prove to be hugely popular with customers. Hopefully, this will encourage Aldi to extend the initiative to more of its stores nationwide, which would provide a significant boost to the Welsh lamb trade.”
Last Golden Eagle of Wales found dead
WALES will no longer see the golden eagle fly through the skies after the last of its kind was found dead by a walker in Abergwesyn Valley, near Llanwrtyd Wells.
The Golden Eagle was native to Wales, Europe and North America and due to human persecution had begun to die out, the last breeding pair being found in Snowdonia in 1850. It is one of the best known birds of prey in the Northern Hemisphere, but unfortunately Wales will not see the bird in action for a very long time.
The female bird of prey was being watched and followed by the presenter of Spring Watch, Iolo Williams, and will appear in the last episode of the latest show ‘Iolo: The Last Wilderness of Wales.’
The company behind the television show which captures the highlights of Welsh wildlife, Aden Productions, commented on the extinction of the Golden Eagle. Taking to twitter, a statement read:
“Our whole crew was shocked and saddened to hear about the demise of our beloved Cambrians golden eagle, the last golden eagle to fly wild in Wales. We hope our final episode of Iolo: The Last Wilderness of Wales is a fitting tribute to her.”
It is still not known how the female bird died, leaving questions for bird lovers, but plans are being made by the Eagle Reintroduction Wales project to reintroduce the bird of prey back into Welsh wildlife is under way. However, it is explained that this is not a simple process. They will firstly need Natural Resource Wales to issue a license which does take time.
The Golden Eagle has not left the UK completely and can still be found in the far North of Scotland.
Big Farmland Bird Count returns
JIM EGAN has sent out a rallying cry for people to pick up their binoculars and go bird-spotting for the Big Farmland Bird Count (BFBC) which returns on Friday, February 8.
The passionate organiser of the count, organised by the Game & Wildlife Conservation Trust (GWCT), is urging farmers, land managers, gamekeepers and all wildlife enthusiasts to spend 30 minutes recording what species they see on their patch of land from February 8th to the 17th.
Your support will help identify the farmland birds that are flourishing due to good conservation methods and ones in need of most support.
“It would be fantastic to see even more farmers to take part in the count this year,” said Jim.
“Counting birds on farms is a great way to recognise what species are there as well as being an opportunity to take time out and see the benefits of work such as wild seed mix and supplementary feeding.
“Taking part and submitting results enables us at GWCT to shout about the important conservation work many farmers are doing.
“We want landowners to be proud of their efforts. We will make sure that the public and policymakers hear about what can be achieved on Britain’s farms. The BFBC is a very positive way to showcase what can be achieved.”
Backing this vital citizen-science project, running for the sixth successive year, is the NFU, which is this year’s sponsor.
President Minette Batters is vowing her support to the count by going bird-watching on her farm in Downton, Wiltshire.
She will be joined on day one with GWCT biodiversity advisor Pete Thompson, an advocate of the count, both of whom will be ready with their binoculars, notepads and sharpened pencils, recording what they see.
“I am delighted to be taking part in this year’s GWCT Big Farmland Bird Count which the NFU is pleased to be sponsoring for the very first time,” she said.
“It’s becoming an important national event where thousands of farmers and growers around the country are able to take stock of and importantly, take pride in what they find on their land.
“The NFU supports initiatives like the Big Farmland Bird Count as without sound management of the environment, enhancement of habitats, protection of wildlife and support for pollinators and soils, we do not have farming businesses.
“So, I would encourage all farmers to take part, and also remember to submit your records to the GWCT, so we can pull together a vital national snapshot of the state of the nation when it comes to farmland birds.”
A record-breaking 1,000 people took part in last year’s count, recording 121 species across 950,000 acres.
A total of 25 red-listed species were recorded, with five appearing in the 25 most commonly seen species list. These include fieldfares, starlings, house sparrows, song thrushes and yellowhammers. The most plentiful of these were fieldfares and starlings, which were seen on nearly 40% of the farms taking part.
At the end of the count, the results will be analysed by the Trust. All participants will receive a report on the national results once they have been collated.
New Flock and Herd Health Officers
HYBU Cig Cymru – Meat Promotion Wales (HCC) has appointed two new Flock and Herd Health Officers to its ambitious five-year Red Meat Development Programme, designed to equip Wales’s lamb and beef industry for a changing future.
The posts are key to delivering the programme’s commitment to helping farmers achieve on-farm efficiency and drive best practice in proactive animal health planning.
The programme is supported by the Welsh Government Rural Communities – Rural Development Programme 2014 – 2020, which is funded by the European Agricultural Fund for Rural Development and the Welsh Government.
Lowri Reed hails from a farming background near Llanon in central Ceredigion, whereas Lowri Williams is from Llanfihangel y Creuddyn near Aberystwyth, and is a graduate in Animal Management and Welfare from Harper Adams University.
Dr Rebekah Stuart, the coordinator of the Flock and Herd Health Project at HCC, said: “We’re delighted to have recruited two officers with experience and knowledge of agriculture and flock management to this important strand of work.
“There are few things that can have as great an impact on the efficiency and bottom line of a livestock enterprise as a proactive and coordinated approach to animal health and eradicating disease.
“The project will help farmers to work with vets to put health plans in place and monitor their effectiveness. Since opening an initial expression of interest window late last year at the Winter Fair, we’re encouraged by how many farmers are keen to be involved. We look forward to working with them to put this exciting project into action.”
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