Farming
Farmers go all out promoting Welsh lamb
FARMERS from Glamorgan have gone all out promoting Welsh lamb when they joined red meat agency Hybu Cig Cymru – Meat Promotion Wales (HCC) at their supermarket tour in Cardiff.
FUW Glamorgan county chairman Richard Walker and FUW Presidential Policy team delegate for South Wales Ian Rickman met with customers at Costco Wholesale UK Ltd. to promote the fine flavours, tenderness and versatility of Welsh Lamb.
It also provided an opportunity to explain the meaning and importance of the Protected Geographical Indication (PGI) logo to supermarket shoppers.
Richard Walker said: “Our food produce is grown and reared to the highest welfare standards across Europe or in the world even. It should therefore be a priority that home grown food is served at our dinner tables and is readily available in our supermarkets.”
In addition to Welsh produce taking prime position on supermarket shelves, the FUW has long called for Welsh and UK produce to be available in schools, hospitals, local authorities, leisure centres and nursing homes throughout the year.
“Local produce, such as Welsh lamb and beef should be the first choice for supermarkets, restaurants and everyone else who has a role to play in the food chain. It is great to see that more and more retailers are choosing Welsh premium products over cheap food imports but there is a lot more to be done, especially in light of our exit from the European union and the uncertainty over future export markets,” added Richard Walker.
Earlier this year the Union welcomed the call from the Environment, Food and Rural Affairs Committee Chair, Neil Parish MP, for the British Retail Consortium to do more to improve British lamb prices and availability in supermarkets.
In his letter to the British Retail Consortium, he highlighted that a number of major supermarkets are relying on imported lamb for the majority or all of their lamb stocks, and are not selling British lamb.
The MP further asks for assurances ’that UK retailers are supporting and promoting British lamb with consumers and ensuring that British lamb products are not undercut by cheaper imported products or promotions’.
“One thing that we are reminded of and something we have known for many years, centuries even, is that the food we produce in Wales and across the UK is of first class quality.
“Our lamb is loved across Europe, our beef is renowned for its tenderness and full flavour. So it saddens me that our award winning food produce is not always getting the recognition here at home as far and wide as it should.
“It is therefore welcome to see Costco Wholesale UK Ltd. joining the line of already committed retailers who make sourcing our Welsh lamb a priority and we enjoyed joining HCC to promote our fine Welsh lamb,” said FUW Presidential Policy team delegate for South Wales Ian Rickman.
“We very much appreciate support from farmers for our promotional activity,” said HCC’s Consumer Executive Elwen Roberts.
“It was great to have a helping hand from Ian and Richard to educate the public about our top-quality produce. Hearing directly from producers about how the meat is reared makes such a difference to consumers. Early indications are that the promotion, tastings and recipe leaflets gave sales of Welsh Lamb in the store a real boost,” she added.
WALES will no longer see the golden eagle fly through the skies after the last of its kind was found dead by a walker in Abergwesyn Valley, near Llanwrtyd Wells.
The Golden Eagle was native to Wales, Europe and North America and due to human persecution had begun to die out, the last breeding pair being found in Snowdonia in 1850. It is one of the best known birds of prey in the Northern Hemisphere, but unfortunately Wales will not see the bird in action for a very long time.
The female bird of prey was being watched and followed by the presenter of Spring Watch, Iolo Williams, and will appear in the last episode of the latest show ‘Iolo: The Last Wilderness of Wales.’
The company behind the television show which captures the highlights of Welsh wildlife, Aden Productions, commented on the extinction of the Golden Eagle. Taking to twitter, a statement read:
“Our whole crew was shocked and saddened to hear about the demise of our beloved Cambrians golden eagle, the last golden eagle to fly wild in Wales. We hope our final episode of Iolo: The Last Wilderness of Wales is a fitting tribute to her.”
It is still not known how the female bird died, leaving questions for bird lovers, but plans are being made by the Eagle Reintroduction Wales project to reintroduce the bird of prey back into Welsh wildlife is under way. However, it is explained that this is not a simple process. They will firstly need Natural Resource Wales to issue a license which does take time.
The Golden Eagle has not left the UK completely and can still be found in the far North of Scotland.
JIM EGAN has sent out a rallying cry for people to pick up their binoculars and go bird-spotting for the Big Farmland Bird Count (BFBC) which returns on Friday, February 8.
The passionate organiser of the count, organised by the Game & Wildlife Conservation Trust (GWCT), is urging farmers, land managers, gamekeepers and all wildlife enthusiasts to spend 30 minutes recording what species they see on their patch of land from February 8th to the 17th.
Your support will help identify the farmland birds that are flourishing due to good conservation methods and ones in need of most support.
“It would be fantastic to see even more farmers to take part in the count this year,” said Jim.
“Counting birds on farms is a great way to recognise what species are there as well as being an opportunity to take time out and see the benefits of work such as wild seed mix and supplementary feeding.
“Taking part and submitting results enables us at GWCT to shout about the important conservation work many farmers are doing.
“We want landowners to be proud of their efforts. We will make sure that the public and policymakers hear about what can be achieved on Britain’s farms. The BFBC is a very positive way to showcase what can be achieved.”
Backing this vital citizen-science project, running for the sixth successive year, is the NFU, which is this year’s sponsor.
President Minette Batters is vowing her support to the count by going bird-watching on her farm in Downton, Wiltshire.
She will be joined on day one with GWCT biodiversity advisor Pete Thompson, an advocate of the count, both of whom will be ready with their binoculars, notepads and sharpened pencils, recording what they see.
“I am delighted to be taking part in this year’s GWCT Big Farmland Bird Count which the NFU is pleased to be sponsoring for the very first time,” she said.
“It’s becoming an important national event where thousands of farmers and growers around the country are able to take stock of and importantly, take pride in what they find on their land.
“The NFU supports initiatives like the Big Farmland Bird Count as without sound management of the environment, enhancement of habitats, protection of wildlife and support for pollinators and soils, we do not have farming businesses.
“So, I would encourage all farmers to take part, and also remember to submit your records to the GWCT, so we can pull together a vital national snapshot of the state of the nation when it comes to farmland birds.”
A record-breaking 1,000 people took part in last year’s count, recording 121 species across 950,000 acres.
A total of 25 red-listed species were recorded, with five appearing in the 25 most commonly seen species list. These include fieldfares, starlings, house sparrows, song thrushes and yellowhammers. The most plentiful of these were fieldfares and starlings, which were seen on nearly 40% of the farms taking part.
At the end of the count, the results will be analysed by the Trust. All participants will receive a report on the national results once they have been collated.
HYBU Cig Cymru – Meat Promotion Wales (HCC) has appointed two new Flock and Herd Health Officers to its ambitious five-year Red Meat Development Programme, designed to equip Wales’s lamb and beef industry for a changing future.
The posts are key to delivering the programme’s commitment to helping farmers achieve on-farm efficiency and drive best practice in proactive animal health planning.
The programme is supported by the Welsh Government Rural Communities – Rural Development Programme 2014 – 2020, which is funded by the European Agricultural Fund for Rural Development and the Welsh Government.
Lowri Reed hails from a farming background near Llanon in central Ceredigion, whereas Lowri Williams is from Llanfihangel y Creuddyn near Aberystwyth, and is a graduate in Animal Management and Welfare from Harper Adams University.
Dr Rebekah Stuart, the coordinator of the Flock and Herd Health Project at HCC, said: “We’re delighted to have recruited two officers with experience and knowledge of agriculture and flock management to this important strand of work.
“There are few things that can have as great an impact on the efficiency and bottom line of a livestock enterprise as a proactive and coordinated approach to animal health and eradicating disease.
“The project will help farmers to work with vets to put health plans in place and monitor their effectiveness. Since opening an initial expression of interest window late last year at the Winter Fair, we’re encouraged by how many farmers are keen to be involved. We look forward to working with them to put this exciting project into action.”
